Wednesday, February 22, 2023
Developing Our Hero
Tuesday, February 21, 2023
Our Film Aesthetic
Color Palette
Our film is hoping to have a dark color palette. Dark lighting is typically seen in horror, especially with dark tones and red hues.
For example, this is a color scheme from IT (2017). There is both black and red colors used in this shot. Red signifies danger, and often blood in horror. By using red as the main color of the shot, it contrasts the innocent white color of the costuming. It is a contrast to reveal the intentions of the character.
Red is guaranteed in horror. However, there are other colors that can have the same effect that red has to display danger.
This shot from Saw is using green, which often symbolizes nature and the earth. However, with the person in the center of the shot twists this meaning. The green makes this seem more disease-ridden and disgusting. The green twists your stomach rather than calm you down. Horror can still be effective without red tones.
While knowing this, we still want to use red as our main color scheme. It will be a better match for our film.
Saturday, February 18, 2023
Introducing Horror
What Makes a Good Horror Opening?
Scream (1996) dir. Wes Craven
Nope (2022) dir. Jordan Peele
Re-Animator (1985) dir. Stuart Gordon
What Did I Learn?
Friday, February 17, 2023
Getting on Track
In order for our projects to be successful, my partner and I made a thought organizer. This is for sharing our ideas to expand upon the other. Currently, we are discussing possible locations and timing for our films. I have a location in mind, however I have not reached out to know possible dates where it will be good to film. It is just permission from my sister, since she will most likely be the star of my film opening, so I need to know good times for her.
Sound is also very important for our projects. I proposed to look at some royalty-free music now, just in case we do not find any we like we can reach out to a musician to ask permission to use their music. It will be easier than asking later on, and it will save a lot of stress as well.
The thought organizer was very helpful to get our ideas out. In my head, they seemed complicated and difficult, but the document is extremely useful. This doc will be further expanded upon either this week or the week after when we find our plots for our openings. But for right now, it is a great startig point.
Thursday, February 16, 2023
In-depth into Horror
What is Horror?
In a blog post from October, I made a post about horror comedies. It is a genre I am a big fan of, but I think horror on its own is even better. As horror is the genre I want to use for my portfolio project, I need to know how and why horror works, how it's so captivating.
The typical audience of horror is 15-24, of which mostly consists of males. However, there is a split amongst the genre. Horror can be categorized into either action or paranormal. An action horror film is seen to be catered mostly towards men, while paranormal horror is "evenly distributed between genders."
Horror films that focus on action tend to be slashers, such as John Carpenter's Halloween or Wes Craven's Scream. They cater to the male gaze, having a female hero defeat the killer. They were first called "Final Girls" in Carol J. Clover's novel, Men, Women and Chainsaws: Gender in the Modern Horror Film. Since the golden age of slashers in the 1970s and 1980s, the final girl has evolved into a more feminist role, often less sexualized as well.
A great example of an action horror movie is The Purge (2013). The film is an alternative version of the United States, where one day a year all crime is legal. It is not a typical slasher, but still uses symbols that would be seen in those types of films. Slasher horrors often have masked characters, that this film uses. It is an easy way for the audience to identify the villain by just their costume.
Paranormal horror has taken on many forms lately. These films can be religious, such as The Exorcist or The Nun. These types of horror use this universal idea of religion and turns it into something terrifying.
One of the most famous uses of paranormal horror is The Blair Witch Project. This found footage horror film changed the genre forever. Many of modern paranormal films use social media and the internet as a common space for the movie's scares to take place, like the 2019 horror film Countdown which created an app to connect with the film. The Blair Witch Project, however, came out at a time when the internet was new. People believed most of what they saw online, which contributed to people perceiving the film as real. The virality of the film had to lead the filmmakers to come out and say the film was not real. Though it may not be possible to create the same virality again that this movie caused, it changed how film is perceived over social media.
Experimental horror is a fairly new aspect of horror, of which tends to be more paranormal. It can often be seen on YouTube, as many small creators can use the site to share their horror videos online while having a small budget. YouTube creator BiteSizedNightmare used this platform to share his video titled "Heck" that was a predecessor to his full-length film Skinamarink.
Skinamarink is a newer film that takes the idea of the paranormal and mixes it with the childhood fear of the dark. Even when the shots show dark empty hallways, the graininess of the scene plays tricks on our eyes that makes it seem like there is a creature there, so, when there actually is, the audience is not sure. The camera placement reinforces this, making it look to be from the perspective of a child. It solidifies how clueless we are in the situation, and even how helpless the victims of this situation are.
Gruvi. (2016, May 3). Know Thy Audience: Marketing the Horror Film It Follows. Canada Media Fund. https://cmf-fmc.ca/now-next/articles/know-thy-audience-marketing-the-horror-film-it-follows/#:~:text=Typical%20horror%20targeting,year%20olds%20and%20mostly%20male.
Rubin. R. (2018, October 25). Diverse Audiences are Driving the Horror Box Office Boom. Variety. https://variety.com/2018/film/box-office/horror-movies-study-1202994407/
Rose. R. (2019, April 8). How The Blair Witch Project Changed Horror For Ever. The Guardian. https://www.theguardian.com/film/2019/apr/08/how-the-blair-witch-project-changed-horror-for-ever
BiteSized Nightmares. (n.d). Home [YouTube Channel]. Retrieved from: https://www.youtube.com/@BitesizedNightmares
Sunday, February 12, 2023
Undecided
It feels so weird that it’s time to already start planning my final project! I have so many ideas that I need to plan out now.
I am undecided on a genre. Horror seems like a good choice. For the filming location I have in mind for that type of film, it already has that eeriness that would benefit that type of visual. However, a type of satire does not seem that bad either, possibly even combining the two to make a horror comedy, much like the genre posting I completed at the beginning of the school year.
A comedy is also interesting, with satire being an aspect of it, but I don’t feel it will translate well. Comedy is dependent heavily on actors and scripts. I’m partially worried that the people who will star in my film opening may not get the delivery just right, making the scene awkward instead of charming.
But back to horror… there is something so interesting that someone can use their creativity to make a living nightmare. There has been some low-budget horror films recently that have really worked, such as “Skinimarink.” It takes the analog-horror sub-genre into a greater level, not using scary images but using childhood fears, in this case the dark.
I will have to figure out genre this week anyway, so I may write down and describe a few story ideas I had in a future post. I may run it down with one of my group members as well!
I had originally planned to work alone, thinking it may be easier, but someone had come up and asked me if they wanted to group up with me. I said yes, realizing how beneficial it would be. I knew it would be easier to ask for help, especially with the editing process, as I am only familiar with more simple apps like CapCut.
This project is one that I have been excited for this whole year, and extremely nervous for. It feels great to actually start it, as I can finally make something of my own, instead of trying to appeal to a group. I had an issue like that with the film pitch project where I felt too nervous to express my ideas, thinking it would confuse the other group members. But since then, it is clear of the growth I’ve achieved with being more confident in my work.
Tuesday, February 7, 2023
Music Marketing Plan - Results
The R&B genre was much more difficult than I thought. Each of the artist we recieved were ones I had never heard about, nor had I ever heard any of their music. There are not many R&B artists that I actively listen to, so it was a given, but it was an added challenge. Compared to other groups, these felt like more unfamiliar songs. There is not an issue with that, but it made brainstorming more difficult.
Our plan was a promotional music video. We could not think of a story that would fully capture the song, so having someone sing it for the video made the most sense. Our storyboard was rather simple, seeing as we had a variety of angles in a park with the person singing. We did not include any instruments, fearing it would be much more difficult to sync. However, we could not film until the weekend, since many of us were busy after school with extracurriculars or academics. This was expected, so we planned to work on our powerpoint instead while we waited for that Saturday to arrive.
One member in our group even made a website with Squarespace to showcase our artist, a better insight into what we wanted to pitch. She even added a small merchandaise section, showcasing potential products that our artist would sell. We created a logo as well. This image was also on all the showcased merch.
Sadly, I got a really bad cold that weekend we needed to film. I reached out to my partners and informed them of this since I would not be able to go out to not get them sick. They understood and one of the other group members volunteered their friend to be the face of the music video. I am not sure of the details of how long it took to film or how many shoots were taken of each, but I had the clips sent to me.
I quickly realized the difficulty of syncing the audio with the video. Some parts were easier than others, but some I had to play around with the video speed settings to make it even seem like the person in the video was actually singing along. I used CapCut, as it was more accessible since I did not feel well enough to sit at my computer, which actually allowed me to use effects. I added a blue-ish filter to help with out branding, and a few transition effects too. It was not my best work, as I had never had to sync video and audio before, so it was an interesting learning experience.
The presentation, however, was the most difficult. That is just personally, as presenting in-front of 20-30 of my peers is very stressful. I had tried to think of what to say before, but it all slipped my mind the second we stood at the front of the class. I was nervous, fidgeting with my hands to keep myself calm wanting it to be over. My anxiety made it feel like an eternity as my classmates' eyes only stared back at me. But... it was over. It was like a wave of relief as I got to sit back down. I reflected as I waited for the next group, and I realized I handled it well. I wish I had prepapred more, probably bringing note cards, but it was an improvement in my public speaking.
This project was hard. I know my classmates will say the same thing. It is very difficult to come up with a music video idea, then having to execute it while under the stress of school. It was a test of our time management, a skill I need to practice more. Making a schedule took most of the stress away, as we had an outline for how long each component should take. I know this will be used in my film openng project, which I hope is easier than this. It helped my editing skills a bit, making the video seem as natural as it can be, though the audio had its flaws. It made me realize it is not like social media editing, where it is fast-paced shots with no regard to composition. It is instead to feel natural, not just a video in poitrait-mode. I'm hoping what I learned here will apply to my future projects.
Creative Critical Reflection
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